Igus has been using our modulbox systems for many years. Several units are used in parallel to make direct contact with customers. Acquiring new customers is also one of the goals of such tours. There is no substitute for a real live presentation and direct discussion, especially in the technical field. Igus travels all over Europe with the modulboxes to show new products and convince customers through face-to-face events. The modulbox systems can be used as autonomous and self-propelled exhibition stands at a wide variety of locations. A modulbox system is driven, set up and dismantled by the customer himself and is thus independently managed.
The transition from mobile trade fair to roadshow is of course fluid and cannot be clearly demarcated. And it doesn’t have to be, because both are effective marketing and sales channels that are attention-grabbing trade fair alternatives and trade fair supplements.
Reaching your target group directly and achieving real impact is highly likely with an in-house exhibition, roadshow or mobile exhibition – an ideal setting for a product launch, brand activation, sales training or brand experience.