Let’s just quote one of our customers, igus plastics for longer life GmbH, to illuminate the topic as realistically and transparently as possible through a successful showcase:
“The pop-up trailer : We come to you with our mobile exhibition stand. We show you our latest products and together we sound out the best solution for your application – outside in the fresh air and in compliance with the current hygiene regulations. Visiting the igus in-house exhibition is extremely uncomplicated: Simply arrange the desired date with us and we will set off with the products tailored to your company. The stand will be set up on your outdoor premises within an hour.”
Igus has been using our modulbox systems for many years. Several units are used in parallel to make direct contact with customers. Acquiring new customers is also one of the goals of such tours. There is no substitute for a real live presentation and direct discussion, especially in the technical field. Igus travels all over Europe with the modulboxes to show new products and convince customers through face-to-face events. The modulbox systems can be used as autonomous and self-propelled exhibition stands at a wide variety of locations. A modulbox system is driven, set up and dismantled by the customer himself and is thus independently managed.
The transition from mobile trade fair to roadshow is of course fluid and cannot be clearly demarcated. And it doesn’t have to be, because both are effective marketing and sales channels that are attention-grabbing trade fair alternatives and trade fair supplements.
Reaching your target group directly and achieving real impact is highly likely with an in-house exhibition, roadshow or mobile exhibition – an ideal setting for a product launch, brand activation, sales training or brand experience.
In-house exhibition impressions
IGUS on the road with the modulbox
The mobile trade fair, in-house exhibition or roadshow can also be economical and sustainable if it is well planned and brought on the road with the right event tools and roadshow modules: Products or innovations travel to the customer in a targeted manner as a mobile trade fair or roadshow, thus reducing the amount of travel for each individual visitor, which is more ecologically sustainable. Arrival and departure, overnight stays and travel times are eliminated. The mobile trade fair or in-house exhibition is particularly economical if the individual venues are efficiently combined into a coherent roadshow.
In addition, the modulbox system itself is one of the most sustainable event trailer and roadshow systems on the market. Also popular with agencies and customers as a pop-up showroom.
• Sustainable due to the materials used, recyclable.
• sustainable because very little waste is produced and multiple use is possible.
• sustainable due to the very long service life of steel and aluminium.
• resource-saving through recycling management.
• manufactured in Germany for Europe and the world, under high social and environmental standards.
Further examples for mobile trade fairs, in-house exhibitions or roadshows are:
Siemens,Bosch, Neff, Gaggenau – BSH, Hunter International, wera tools, POLO, Schott, IBM, Bosch, Gardena, Franke Aquqarotter (KWC), Linde…
for mobile trade fair / in-house exhibition / roadshow