We didn’t recognize our own modulboxen when we saw the first photos of our partner 3e60 from Palermo.
The module boxes have rarely been packed soooo chic!
Two module boxes form the center, a stable, weather-proof space around which a whole brand world has been created. Everything is bathed in the deep Lavazza red. Italians are invited to enjoy a café outdoors and in the fresh air. Funny photo campaigns in the oversized cup were often used by friends and families. The action was accompanied by cool DJ music and supported by the radio station 105 Network.
If you don’t take a new espresso pot or machine with you while you linger, you will certainly do it for your next purchase.
An extraordinary experience that was traveling all over Italy for weeks.