UCI Mountain Bike World Cup at the Region of Lenzerheide
In the Region of the Lenzerheide (Switzerland) the UCI Mountain Bike World Cup shows how it’s done – together with bikers, partners and sponsors and a lot of fans.
As a main sponsor, you naturally want an effective stage at such an event. The background was the Stätzerhorn and the insanely blue sky. In the home stretch, the modulbox was very present as a brand ambassador. Used and impplemented as a welcome lounge and a meeting place for the mountain biker community. A major event is fun outdoors.