Holy – Sugar-free – all summer long.
Our journey with Holy begins back in winter at Berlin Central Station, takes us to ComicCon in Stuttgart and Essen, and currently sees us attending all sorts of festivals, sporting events and street events with the modulbox.
Going where the target audience is.
Brands are once again increasingly heading to the places where their target audience is already spending their time. Roadshows and pop-up experiences in public spaces foster genuine interactions, giving the campaign the relevance it deserves.
With the Holy ‘Späti’ stand, the start-up is clearly targeting a young, urban audience.
A scene where graffiti artists and sports enthusiasts mingle.
This creates dialogue, engagement and a hands-on experience with the product right at the point of sale.
The founders, Matze, Philipp and Fredi, say this about their business idea:
Traditional soft drinks may be tasty, but they’re often packed with sugar and anything but modern. Because it doesn’t have to be that way, we founded HOLY – and we’re really shaking up the soft drinks market. Our promise to you: top-class products, brilliant service and an awesome community.
This message is conveyed through various modulbox systems – specially designed in the HOLY style – which offer the perfect outdoor solution. At events, the colourful ‘modulbox’ units, designed in fresh, vibrant colours, really stand out.
For the client, logistics are a key factor: easy set-up and dismantling by a well-coordinated team, efficient logistics using trailers and vans – no need for cranes or lorries.
Here’s a first glimpse into one of many projects we’re currently working on with the Holy team.
Want to plan your own journey? Feel free to get in touch with us directly.
