In early July, Berlin’s governing mayor hosted a summer party. We were lucky enough to attend this event and were able to create a momentous setting in front of Berlin’s Rotes Rathaus to celebrate the capital’s new image campaign, run under the slogan #FreiheitBerlin (#FreedomBerlin). Anyone who’s anyone in the world of politics or business was in attendance. And of course, Oli and Marc were also there to bask in the political atmosphere. Images from the capital’s current marketing campaign were displayed on the sides of the modulbox. Later on in the evening, the Red Bull Flying Steps flaunted their spectacular moves in the modulbox, bowing out with a somersault. We would like to thank Berlin’s latest city campaign for giving us the opportunity to provide a mobile pop up display area for the occasion.
The Court Festival of the Governing Mayor of Berlin took place on 4 July in the Red Town Hall of Berlin.
As a member of the Berlin Partner Network for Economics and Technology, we had the chance to be on site. Our modulbox provided the framework for the new capital city campaig.