At the Brighton Pride Festival, L’ Oréal inspired the young audience with the new brand Clairol Color Crave Hair Make Up. With a mobile hair studio, the new product attracted its future customers for two days and provided professional make up artists to show off the product to its true potential. The photo action, and segment on music channel MTV, was a huge hit at and a great way to engage with and give festival goers a bold and daring new look to enjoy the celebrations.

More information about the L’Oréal hair ornaments here.

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