The precious metals went to the German agency VOK DAMS for their metal recycling campaign, in which mo systeme played a supporting role: a modulbox, a mo5 and many extras acted as a “Fresh Up Kiosk”, the offline side of the campaign presented online by dosionair.de and several appearances on social networks.
The campaign informs about the environmental impact of beverage cans and motivates consumers to recycle them: Beverage cans are easy to cool (which saves energy), weigh very little and are easy to transport (low fuel consumption), and the metal can be reused indefinitely.
At the EVA awards in Mannheim, the consumer marketing campaign received silver in the category „360 Degrees Event“, at the “European Best Event Awards” in Milano, it was awarded gold as “Best Web Event” and “Media Mix”, at the Galaxy Awards in New York, the campaign received awards for “Brand Identity” and “Multimedia Awareness Campaign.” Congratulations!
